The world of entrepreneurship is full of challenges and risks, but those who are determined and persistent enough can achieve great success. This is especially true for entrepreneurs who have landed deals on the popular TV show “Die Höhle der Löwen” (DHDL), which has now expanded to an online platform. These entrepreneurs have not only proven their innovative ideas and products, but also their ability to impress and convince potential investors.

One such success story is that of Amorelie, an online store for adult products founded by Lea-Sophie Cramer. In 2013, Cramer presented her business idea on DHDL and landed a deal with two of the “lions” for a 25% investment. This deal not only helped Amorelie to grow and expand, but also showed that female entrepreneurs can succeed in male-dominated industries. Today, Amorelie is a well-known and successful brand with a turnover of over 30 million euros.

Another inspiring story is that of the brothers Maximilian and Constantin Gunzelmann, founders of Caseable, an online retailer for custom-made cases and covers for electronic devices. In 2015, the brothers presented their business on DHDL and received an investment of 200,000 euros from one of the “lions”. This deal propelled Caseable to expand internationally and increase